The YouChoose Application engages fans right from their social network page. It is a personalized fan channel that connects them with other fans and the brand or entity. As can be seen with the Rachael Ray demo featured, it includes up-to-the-minute insights, interviews, podcasts, videos, show bloopers, games and quizzes.

Fans engage in discussions, ratings and other actions that engage them with Rachael and her shows, generating feedback. Any action taken on any Rachael Ray fan app will be distributed across the fan network, creating a lively and engaging atmosphere for her fans to participate. Fans are also empowered to take grass-roots actions to support their show, such as the Rachael Ray dog food line donating to charitable causes like the ASPCA. They also can easily let advertisers know they patronize them because the advertisers support the show without leaving the Rachael network.

YouChoose promotes your show through targeted personal endorsements to thousands of new fans every day. A trusted endorsement by a friend is rated among the top reasons people try or buy a product. Any time anyone adds any YouChoose App to their personal page, YouChoose shows them friends who are not only likely to be interested in the application they just added, but also in the Rachael Ray application. They gain the thanks of their friends for showing them a cool new application that is of value to them.

Also, whenever a friend visits the profile page of any person who has added the Rachael Ray Fan App, they see an 'endorsement' of the show on the fan's page.

These are just some of the features included in the YouChoose channel application. Be sure to check out our demo to the right and browse through some of the freatures that make the YouChoose fan application truly unique.