YouChoose delivers compelling ways advertisers engage users across networks like facebook, myspace, and moli, while providing turn-key solutions to the entertainment industry, the NFL and various other ventures.
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Mike Dever, CEO (Chief Energy Officer): Founded spree.com in 1996, which, powered by its affiliate referral model, became the 7th most-trafficked ecommerce website by mid-1998. Founded Mind Drivers, a venture development company. Mind Drivers has launched and grown several successful businesses, including InternetSeer, marine.com (ecommerce), and SailNet and SpeedWake, two top-ranked website communities. |
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Kane Bender, CMO (Chief Marketing Officer): Has been a partner at Mind Drivers, the parent of YouChoose, for six years. Kane works within the creative department in developing overall concept and branding for YouChoose and projects. In prior life, he was the lead marketer/partner in a crystal design & manufacturing company, with clients such as ESPN and the White House. |
 | Gene McWilliams, COO & CFO (Chief Financial Officer): Has been a partner at Mind Drivers for six years. Background in public accounting at Laventhol & Horwath and Parente Randolph. Then on to the private sector for four years before joining Mind Drivers. Handles business structure, legal requirements and finance. |
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Drew Nicolai, Creative Director: Serves as creative/design lead for YouChoose projects, along with filling Information Architect and Business Development responsibilities. Creating web applications since browsers were first distributed, Drew has designed web and print media for over three hundred ventures. Clients include the GOP, PricewaterhouseCoopers, Boeing, Campbells, Royal Caribbean, American Express and QVC. |
 | Mary Beth Dostillio, Director of Member Support: YouChoose Members are passionate about their beliefs. Mary Beth supports this membership and also creates content that can enhance the campaigns they post on the YouChoose.net website and that we send to update members on the status of campaigns. |
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Les Leach, Lead Developer: A self-proclaimed code-geek who has developed numerous websites through his consultancy since 2000. Les joined YouChoose in fall 2006. He refuses to provide a real profile picture for his bio sheet, and insists on using a photo from his favorite passion, competitive bicycle racing. |